Privacy policy

Last updated: 20 July 2026

This Privacy Policy explains how Diànayur collects, uses, stores and shares personal information when you visit dianayur.com, subscribe to receive news, contact us, create an account, or make a purchase through the website.

1. Data controller

The data controller is:

Yasmine Besbes, individual entrepreneur operating under the trade name Diànayur
SIREN: 910 912 575
Address: 128 rue La Boétie, 75008 Paris, France
Email: contact@dianayur.com

For questions concerning this Privacy Policy or the use of your personal information, you may contact us at contact@dianayur.com.

2. Personal information we collect

The information collected depends on how you interact with the website.

When you subscribe to receive news

We collect:

  • your email address
  • the date and time of your subscription
  • information recording your consent and communication preferences

When you contact us

We may collect:

  • your name
  • your email address
  • the content of your message
  • any other information you choose to provide

When the online shop becomes available

We may also collect:

  • billing and delivery addresses
  • telephone number
  • order and transaction information
  • product preferences and shopping activity
  • account information, if customer accounts are enabled
  • information relating to returns, refunds and customer support

Payment information is processed securely by Shopify and the relevant payment providers. Diànayur does not directly store complete payment-card details.

When you use the website

Certain information may be collected automatically, including:

  • IP address
  • device and browser information
  • pages viewed
  • date and time of visits
  • interactions with the website
  • cookie and consent preferences

3. Purposes and legal bases

Launch announcements and marketing communications

We use your email address to send you news about Diànayur, including the first collection preview, launch announcements and occasional brand updates.

The legal basis for this processing is your consent.

You may withdraw your consent at any time by using the unsubscribe link included in our emails or by contacting us at contact@dianayur.com.

Responding to enquiries

We use the information contained in your messages to answer questions and requests.

The legal basis is our legitimate interest in communicating with visitors and providing support or, where applicable, taking steps at your request before entering into a contract.

Processing orders

When the online shop becomes available, we will use personal information to:

  • process payments
  • prepare and deliver orders
  • communicate about purchases
  • provide customer support
  • manage returns, exchanges and refunds
  • manage customer accounts, where available

The legal basis is the performance of a contract or steps taken at your request before entering into a contract.

Compliance with legal obligations

We may process and retain information to meet accounting, tax, consumer-protection and other legal obligations.

The legal basis is compliance with a legal obligation.

Website operation, security and improvement

We may process technical and usage information to:

  • operate and maintain the website
  • protect it against fraud, abuse and security threats
  • diagnose technical problems
  • understand website performance
  • improve the user experience

Depending on the processing concerned, the legal basis is our legitimate interest in maintaining a secure and functional website or your consent where non-essential cookies or tracking technologies are used.

Shopify also recommends that EEA merchants clearly state the legal bases relied upon rather than relying solely on its generated template.

4. Email communications

We only send promotional communications to individuals who have agreed to receive them, except where another lawful exception applies.

You may unsubscribe at any time by clicking the unsubscribe link contained in an email or by contacting us.

Providing your email address is optional. It is required only if you wish to receive launch announcements and other occasional Diànayur communications.

5. Recipients of personal information

Personal information may be accessed by Diànayur and by service providers acting on our behalf where necessary to operate the website and provide our services.

These may include:

  • Shopify, which hosts and supports the website
  • email-delivery and marketing providers
  • payment providers
  • technical, hosting and security providers
  • fulfilment and delivery partners, once sales begin
  • professional advisers where necessary
  • public authorities where disclosure is required by law

Each recipient receives only the information necessary for the relevant purpose.

Diànayur does not sell personal information.

6. Shopify

The website is hosted by Shopify.

Shopify processes personal information to host the website, provide ecommerce functionality, protect its platform, facilitate payments and deliver related services.

Information processed through Shopify may be transferred to and stored in countries outside your country of residence.

In some circumstances, Shopify may act as an independent data controller for particular platform services. Further information is available through Shopify’s Consumer Privacy Policy and Privacy Portal.

7. Cookies and similar technologies

The website may use cookies and similar technologies for:

  • essential website operation
  • security
  • remembering preferences
  • analytics
  • advertising or audience measurement, where enabled

Non-essential cookies will only be used where the required consent has been obtained.

You can manage your choices through the cookie banner and your browser settings.

8. International transfers

Some service providers, including Shopify, may process information outside the European Economic Area, the United Kingdom or your country of residence.

Where required, transfers are protected through recognised safeguards, which may include:

  • an adequacy decision
  • the European Commission’s Standard Contractual Clauses
  • equivalent UK transfer mechanisms
  • other safeguards permitted by applicable law

9. Retention periods

We retain personal information only for as long as necessary for the purpose for which it was collected and to meet applicable legal obligations.

In particular:

  • email addresses used for launch announcements and marketing communications are retained until you unsubscribe or withdraw your consent, subject to periodic review
  • information relating to prospective customers may be retained for up to three years after collection or the last active contact
  • enquiries are retained for as long as necessary to answer and manage the request
  • order, invoice and accounting information is retained for the periods required by applicable law
  • information needed to record an objection to marketing may be retained in a restricted suppression list so that your preference continues to be respected

Personal information must not be retained indefinitely, and retention periods should correspond to the purpose for which the information was collected.

10. Your rights

Subject to applicable law and any relevant exceptions, you may have the right to:

  • request access to your personal information
  • request correction of inaccurate or incomplete information
  • request deletion of your information
  • request restriction of processing
  • object to certain processing
  • receive certain information in a portable format
  • withdraw consent at any time
  • provide instructions concerning the handling of your information after your death, where applicable
  • lodge a complaint with a competent supervisory authority

Withdrawal of consent does not affect the lawfulness of processing carried out before the withdrawal.

To exercise your rights, contact:

contact@dianayur.com

We may request information reasonably necessary to verify your identity.

11. Complaints

Please contact us first if you have concerns about how your personal information is processed.

You also have the right to lodge a complaint with the French data protection authority:

Commission nationale de l’informatique et des libertés, CNIL
3 place de Fontenoy
TSA 80715
75334 Paris Cedex 07
France

The right to complain to the CNIL is among the information that should be provided to individuals whose personal information is processed.

12. Security

We take reasonable technical and organisational measures designed to protect personal information against unauthorised access, loss, alteration or disclosure.

However, no online system or method of transmission can be guaranteed to be completely secure.

13. Children

The website and services are not directed at children.

We do not knowingly collect personal information from children below the age at which they may lawfully provide consent under applicable law.

If you believe that a child has provided personal information to us, please contact us so that appropriate action may be taken.

14. External links

The website may contain links to websites or services operated by third parties.

Diànayur is not responsible for the privacy practices, security or content of third-party websites. You should review their privacy information before providing personal information.

15. Changes to this Privacy Policy

We may update this Privacy Policy to reflect changes in:

  • our services
  • the website
  • our processing practices
  • legal or regulatory requirements

The updated version will be published on this page with a revised “Last updated” date.

16. Contact

For questions, requests or concerns relating to privacy, contact:

Diànayur
Operated by Yasmine Besbes, individual entrepreneur
SIREN: 910 912 575
128 rue La Boétie
75008 Paris
France
Email: contact@dianayur.com